Business bankruptcy has wide-ranging consequences for both the companies that file and the patrons who generated their revenue. A sudden announcement usually results in chaos that leaves everyone scrambling and seeking resolution.
A recent filing is having an effect on getting soon-to-be-married couples getting to the church on time.
Alfred Angelo Bridal, a national chain of 60 company-owned stores and 1,400 worldwide locations filed for Chapter 7 bankruptcy liquidation in its home state of Florida. They announced their plan to liquidate their assets.
According to various accounts, bridal store managers were caught off guard. Without knowing their respective fates, employees literally locked up for the last time on a Thursday night with no warning of what was to come the following morning. The staff and their customers were left on the outside looking in.
Customers who placed orders, but had yet to receive their products made their voices heard on social media. Tweets spread quickly, documenting the frustration of approaching weddings with little time to find replacement dresses. Others were unsure whether a refund was coming in time to purchase another gown.
Some were more direct than others. One Twitter user hashtagged the company and tweeted, “My wedding is in 29 days. I'm glad orange is my wedding color because I'm gonna be married in jail if I can't get my dresses.”
The company announced that they intend to fulfill all orders already purchased from Alfred Angelo. Dresses were mailed from stores before closing. They will also provide seamstresses to customers in need of alterations.
The sudden store closures added an extra level of stress to the already elevated levels of anxiety felt by brides planning for their betrothal. Other bridal retailers have stepped up to offer discounts to gown-spurned brides.
The soon-to-be married have a place to go on their wedding day. Now, they just need a way to be all dressed up.